Language Learning & Technology
Vol.10, No.3, September 2006, pp. 19-26

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time of publication

Paginated PDF Version

World Link Intro: Developing English Fluency

Susan Stempleski
Nancy Douglas
James R. Morgan
Andy Curtis

Student Book:  ISBN 08384-0661-0
US $ 20.95
154 pp. 
Audio CDs:  ISBN  0-8384-4614-0  
US  $50.95
Workbook:  ISBN  0-8384-2522-4    
US  $13.95

Thomson Heinle
Boston, MA

World Link Intro: Developing English Fluency

Video Course

Susan Stempleski
Nancy Douglas
James R. Morgan
Andy Curtis

DVD:   ISBN 1-4130 -1073 – 3  
US $34.95
Workbook:  ISBN 0-7593-9638-8 
US $21.95

Thomson Heinle
Boston, MA

Review by Ruth Mendel, Michigan State University

The World Link series is a four-level ESL series ranging from World Link Intro (reviewed here) at the low beginning level, to Level 3, high intermediate. The series stands out for its global perspective as well as its innovative courseware. It contains a Video Course, consisting of a DVD (or VHS) and Workbook, and a Textbook Course, which includes a Student Book, two audio CDs, a Workbook, and an accompanying web site. Both the World Link Video course and World Link Textbook course (henceforth referred to as WLV and WLT) are divided into twelve units covering the same topics, beginning with lessons on Greetings and Introductions and Countries and Nationalities, concluding with Jobs and Ambitions, and including such topics as Family, Food, Interesting Products, and Homes. Although the targeted grammatical structures are the same in both courses and the vocabulary overlaps, the content of each is quite different.  WLT’s listening activity in Unit 7 on Time, for example, involves schedules of a dinner party, exam, and movie; the corresponding video clip in WLV is a humorous account of Mike’s day. The different focus of each, within the same overarching theme, almost necessarily involves different vocabulary and different structures. Certainly, the divergence between the two enriches, rather than diminishes, the series in a way that a video course that dovetailed completely with the written one would not.  It does, however, also require more effort on the part of the teacher to determine which course to use, or how to integrate the two, especially since WLT and WLV are not cross-referencing.

While the Student Book clearly identifies which CD tracks correspond to which textbook activities, neither the WLV Student Book nor the video reference each other. WLV’s introduction indicates only that both options are possible: WLV may be used "in conjunction with the World Link  textbooks, or as the basis of a stand-alone course" (p. iii). Yet, WLV does not include group or pair work, and thus, consonant with the series’ communicative approach in WLT (discussed below), would not appear suitable for exclusive use in a communicative classroom.  More specific guidelines about integrating the series into such a classroom would be helpful. More broadly, the series as a whole could benefit from more information in a preface or introduction that would highlight the book’s features and describe its approach.  The only general information about the series approach in WLT is on the Student Book’s back cover, and its website is flagged at the bottom of some text pages but not introduced specifically. Analogously, it would be helpful if the existence of the very useful video transcripts that follow the final unit of WLV was introduced, or otherwise noted, earlier.

The global perspective of World Link is commendably realized through a variety of different features: characters of different nationalities featured in the City Living segments of WLV;  interviewees from around the world who speak in the Global Viewpoints segments; the cross-cultural content of many of the unit topics in WLT; and the short World Links inserts in the Student Book that report interesting worldwide facts. The series as a whole is dynamic and stimulating. In the video course, these qualities are evidenced by video clips which are entertaining, engaging, and relatively fast-paced, without the stilted and flat delivery that characterizes some non-authentic materials. The creativity and high-interest level in the textbook is reflected in the book’s visual appeal, contemporary orientation, and wide range of interesting activities in each unit. The drawbacks to both WLT and WLV relate to potential problems in how some of this creative content may translate to successful implementation by the learner. As there are clear distinctions between the two courses, and because WLV is presented as, optionally, a stand-alone course, this review discusses each course separately below.

World Links Textbook Course (WLT) 

The 12 units of the Student Book are each divided into two lessons. Lesson A is sub-divided into section headings with the different skills, "links", that the sections target:  Vocabulary Link, Listening, Speaking, Pronunciation, Language Link, and Communication (Language Link, which primarily addresses grammatical structures, could be more aptly named as the other links are surely language skills as well). Lesson B contains many of the same sections, except for a Reading and Writing link, instead of the Speaking and Pronunciation link (see Figure 1 for a Lesson B excerpt). As a result, there is a greater reliance on the accompanying CD in Lesson A. A review unit follows every three units and includes Storyboard, and See It and Say It sections geared to producing independent student conversation.

Figure 1. Sample Student Book Writing and Communication activities (p. 113)

The difficulty level of each unit varies within the links. The Speaking and Pronunciation links, which correspond to CD tracks, are basic listen-and-repeat exercises that conform more to an audiolingual than a communicative model. Lessons target stressed syllables, rising and falling intonation, possessives, contractions, and reduced speech, among other subjects. As a result, these CD activities seem lacking in utility for classroom use where instructors could more profitably carry out such exercises themselves, if deemed useful, and thereby calibrate the exercise to the students’ performance – repeating words and phrases which students have difficulty pronouncing and moving on when mastery is demonstrated.  Alternatively, grouped together at the end of each unit, these CD exercises could provide useful at-home reinforcement.  The Listening Link provides beginning level CD activities that are more suitable for classroom use, especially those that require holistic comprehension of a passage rather than ability to match the word that is heard to the written word.  Examples of such listening activities include comprehending what different people are doing, what they are eating, and what event they will attend (WLT, pp. 37, 40, 47, 7l). In rare instances, listening activities are confusing: In an activity on matching spoken information to a family picture, one speaker says, "That’s my grandmother," when, in fact, there is no grandmother in the corresponding picture. In another exercise where the student must circle the correct family tree, two would seem to be possible candidates (WLT, pp. 56, 69).

At the other end of the continuum of difficulty level, the Reading Links contain passages that are stimulating and interesting, but also much more difficult for the targeted lower level learners. One passage consists of a web site that rates digital gadgets; another contains interviews with college students about who pays for a date; two cross-cultural passages describe international food festivals and the experience of living with a host family (WLT, pp. 23, 97, 53, 111). These varied readings necessarily introduce a great deal of new vocabulary, and, due to absent supplementary pre-reading or other activities, may be beyond the required proficiency level of the students.

The communicative emphasis of the book is its chief strength. It is evidenced in an interactive framework of meaningful pair work and group activities that include charts for students to complete with one another, classmate interviews, find-the-difference activities, role-plays, and ask-and-answer boxes for personal reflections on the unit theme. Overall, the questions and discussion topics are engaging in tone, natural rather than artificial, and pointed enough to elicit concrete responses while open-ended enough to enable students to express their own views with their own language.  Students describe their favorite vacation places (p. 21),  interview each other about weekend plans (p. 79), tell each other about important holidays in their home countries (p. 80), and explore what jobs would best fit their classmates’ skills (p.133).

The Student Book incorporates language that is rich in contractions, reduced speech, and informal expressions, and innovatively presents information through illustrations of, and activities based on, the real-life venues where students see, hear, and use it – student ID cards, résumés, web pages, bulletin board announcements, emails, voicemail messages, classified ads, business cards, and even post-it notes. Both of these features, realistic language and the actual contemporary settings in which students will encounter it, reduce the artificiality of classroom language learning and promote the key objective of the communicative classroom - enabling students to use the language they find inside the classroom outside of it (Brown, 2001, p. 42).  The book also integrates games within the units, which is a particular boon to teachers who must often look for such supplementary activities outside the textbook, and which has been noted to serve a communicative purpose in outcome-oriented use of language (Helgeson, 1987). These class activities, linked to the unit theme and clearly formatted, are easy for instructors to utilize and include both more familiar games (Twenty Questions and Two Truths and a Lie, for example) and creative new ones, such as a Trivial Pursuit styled Country and City game. 

The chief disadvantage of WLT is that the linguistic foundations given for these creative activities are not always adequate. Students are neither given enough exposure to the relevant language structures nor provided with enough opportunities to practice them. The information on vocabulary and structures is sometimes given disproportionately little attention on the page compared to visual information, particularly in the Vocabulary Link sections. Prompts and modeling often appear in very small "bubbles"; structures are often conveyed through small images of post-it notes, complete with thumbtack. As a result, the visuals in the book sometimes dwarf, rather than enhance, the linguistic information.  Overall, the linguistic information would benefit from being more prominently displayed and emphasized if students are expected to use it. There is also, at times, not enough context given to make vocabulary comprehensible. Inexpensive and expensive are repeatedly used, for example, without any attempt at transmitting the meaning that either a visual or corresponding CD track with a comparison could fairly easily provide. 

Other shortcomings of WLT are the Reading Links, which introduce a great deal of new vocabulary, yet do not provide pre-reading support or otherwise help students understand key terms. Finally, certain exercises, chart activities as well as others, require only one-word answers from students. A group work gift-exchange activity, for example, involves students writing down the name of a gift and telling their partner the name of different gifts they receive from classmates (WLT, p. 26). These activities would benefit from minor modifications that would still retain an open-ended approach, perhaps even simply prompts to answer in full sentences, geared to eliciting more than single-word answers. In general, the very strength of the book in containing so much rich and contemporary vocabulary is accompanied by the challenge of  providing adequate context so that vocabulary central to completing the activity is meaningful and understood by low-level learners.

World Links Video Course (WLV)

Each of the twelve video units in WLV contains two segments: City Living and Global Viewpoints.  The six characters who perform in all of the City Living vignettes are twenty-something friends from different countries living and working in New York City. The Global Viewpoints video clips contain prepared interviews about the unit topic, with people from around the world speaking grammatically and comprehensibly – although also often in the accents of their home countries.  As a result, the language used in these Global Viewpoints clips is commendably authentic and provides a concrete translation of the series’ global perspective. It transmits English as a rich international language, flavored with the many different accents of its speakers. 

Figure 2. Sample While You Watch activity, Video Course workbook (p. 60)  

The workbook contains Real English inserts that explain the nuances of such spoken expressions as kind of, gee, pretty big, excuse me?, yeah? and excellent!  The Global Viewpoints material is appropriately tailored to the beginning level and serves as a useful reinforcement of the language focus of each unit. The more difficult City Living clips are fast-paced sitcom style vignettes that contain brief, engaging, and often humorous narratives delivered in natural-sounding, unstilted language. These attributes elevate the City Living segments above the usual fare of instructional videos, which have been categorized as a genre as overly prescriptive and artificial (Garza, 1996). The humor in some vignettes serves to transmit the grammar point effectively but unobtrusively. In Unit 3, for example, the progressive tense is taught by having one character revel in her new cell phone and its "bells and whistles" by repeatedly (and excessively) calling her friend to ask, "What are you doing now?" (WLV Workbook, pp. 26, 31), in an authentic use of the present progressive tense. Unit 8 similarly teaches prepositions of time effectively – and with a light touch – by having friends arrive at a parade and gradually realize they have mistaken the date (WLV Workbook, pp. 58-63). 

In several other units, however, the very stylistic techniques that maximize high-interest levels may in fact impair comprehension for the targeted low-level learners.  Unit 7 discusses Mike’s "busy" day, which is anything but busy. The entire clip thus revolves around understanding the sarcastic use of the word busy when learners at this level are trying to master literal meaning.  The same unit introduces the term "friend" friend (WLV Workbook, p. 104, video transcript), even though understanding the nuances of "friend" friend implying a romantic attachment is difficult for an advanced learner, let alone one at a low-beginning level.

A narrative device used in other vignettes is to have a role-play within a role-play: the characters portrayed by the actors in WLV  themselves pretend to be different characters. Thus, in Unit 1, the characters pretend to be famous actors; in Unit 12, one friend pretend-interviews another friend for a job (WLV Workbook, pp. 4-5, 92-93).  In the first example, in particular, this double layer of identities may be excessively difficult for low-level learners to follow, both because no signal words are used to let the listener know this is a game, and because the actors swiftly change identities: "I’m Katie Couric," says one character, but then is told, "After you, J. Lo," referring to her previous impersonation as Jennifer Lopez (WLV Workbook, p. 100, video transcript). The confusion may be further compounded since many international students do not know who these "famous" people are.

In another unit, the visual information is confusing: Roberto’s Family Picture (Unit 6) refers to a child’s drawing of her family used to teach unit vocabulary. An interesting twist, but it would be more helpful for a beginning learner if the images for grandfather, cousin, and uncle did not all resemble each other due to a child’s drawing ability, but instead had some verisimilitude to the generational differences in appearance that actually exist. The overall characteristic of these units of requiring reading beyond the text at least raises the question of whether an approach overly concerned with authenticity and learner appeal may in fact tax learner abilities at this level and result in less, rather than more, comprehension. 

WLV is well-designed in its division of each segment into Preview, Before You Watch, While You Watch and After You Watch sections with different activities for each. (See Figure 2 for a sample page of a While You Watch activity.) The provision of subtitles for the dialogues is also a pedagogically useful way of maximizing learners’ comprehension by enabling them to correlate aural input to written words (Garza, 1996). Problematic, however, are certain While You Watch activities, which excessively take the viewers’ attention away from the screen, where their interest should be. In the very first unit of this low-beginning level, an activity involves putting six sentences in chronological order and also writing the six full sentences (WLV Workbook, p. 12).  Other While You Watch activities instruct students to check which statements are true and false and correct the false ones. Video in general is useful precisely because it provides a fuller communication framework than a listening tape (Garza, 1996; Lonergan, 1984) but that strength of the medium can only be realized if students watch the tape as

[i]t is usually difficult for learners to undertake extensive writing – or reading – tasks while watching the screen. Viewing guides which are to be completed simultaneously with viewing the video sequence should therefore be so constructed that the reading and writing load for the learner is kept to a minimum (Lonergan, 1984, p. 11).

In light of this caution against distracting activities concurrent with video watching, other While You Watch  activities involving only matching or circling the correct answer are more effective.


World Link Intro as a whole would profit from clearer guidelines about incorporating the series into the classroom. Exclusive use of the Video Course would not seem adequate because of the previously mentioned lack of group work, yet its refreshingly unstilted, stimulating clips would provide a welcome addition to the Student Book. However, since neither the Video Course nor the Student Book reference each other, using them together requires that a teacher think through how to integrate the two types of instructional materials and exercise selectivity in formulating an approach. Such selectivity is also required in integrating the CD into the classroom, as many of the tracks interwoven with unit activities are more suitable for at-home use. Clarification and augmentation may also be required in both courses – for vocabulary that needs meaningful contexts and activities that would  benefit from expanded prompts in WLT and vignettes that rely on subtle linguistic meanings in WLV. Of course, using any textbook involves selectivity, but the effort to do so is magnified when one is dealing with a series with so many components. Given the high-interest level and creativity of the series, it may be well worth the effort.  Augmenting a dynamic creative series with more background information and omitting some parts of it that are not tailored to the level may ultimately prove more successful in a language classroom than searching for ways to enliven a level-appropriate, but not particularly stimulating, textbook.


Ruth Mendel is an M.A. candidate and Teaching Assistant in the TESOL Program at Michigan State University.  She has taught ESL Reading and Writing at the English Language Center at Michigan State, as well as EAP Reading and Writing and Listening at the English Language Institute at the University of Michigan.



Brown, H.D. (2001).  Teaching by principles: An interactive approach to language pedagogy.  Second Edition. White Plains, NY: Addison Wesley Longman.

Garza, T. (1996).  The message is the medium: Using video materials to facilitate foreign language performance. Texas Papers in Foreign Language Education, 2 (2), 1-18.

Helgesen, M. (1987). Playing in English: Games and the L2 classroom in Japan. In S. Savignon and M. Berns (Eds.), Initiatives in communicative language teaching II (pp.205-225).   Reading, MA: Addison-Wesley.

Lonergan, J. (1984). Video in language teaching. Cambridge: Cambridge University Press. 

Stempleski, S., Douglas, N., Morgan, J., & Curtis, A. (2005).  World link: Developing English fluency.  Intro Student Book.  Boston, MA: Thomson Heinle.

Stempleski, S., Douglas, N., Morgan, J., & Curtis, A. (2005).   World link: Developing English Fluency.  Intro Video Course Workbook.  Boston, MA: Thomson Heinle.

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